Colorware History & Design

The Maximalist

J.A Bauer & Sons

Bauer Pottery Bockmon

California Colored Pottery

Bauer Potter 1930s Wholesale Guide

Buy the 1930s Bauer Wholesale Guide featured here!

Bauer Pottery was founded by John Andrew (J.A.) Bauer in the late 1800s in Paducah, Kentucky. Seeing opportunity in California, he moved the company to the Lincoln Heights district in Los Angeles in 1910 and produced a range of stoneware, kitchenware and gardenware. Their production facility was located at 415-421 West Avenue 33, just a few blocks away from Pacific Clay Products‘ plant #4. The plant was strategically located near a railway line, essential for the distribution of their wares. Early production focused on stoneware and sanitary-ware, and then shifted to a new category of goods in their lineup: gardenware. Bauer rapidly became the go-to source for clay flower pots for nursery companies.

Spurred on by the success of the gardeware line, designer Louis Ipsen and potter Matt Carlton joined Bauer around 1915 to launch a new artware line.

J.A. Bauer passed away in 1922 and the company ended up in a partnership with his son-in-law, Watson Bockmon, and two sons of a Kentucky whiskey baron, Sam and Lynn Bernheim. None of the three partners had experience running a business. Watson was made president, with Sam and Lynn taking vice presidencies. The differences in their management styles made the arrangement difficult, and Watson left Bauer in 1928, but rejoined the company in 1930 after buying out the Bernheims.

Around this period, ceramics engineer Victor Houser joined the company, starting work on a series of new opaque colored glazes. The company marketed their first solid-color dinnerware, a plainware line called “California Colored Pottery,” in 1930. While other ceramics manufacturers were experimenting with colored glazes and dinnerware items, Bauer was one of the first to bring their products to a wider market. They initial sold to the nurseries and garden departments selling their gardenware lines – consumers found discovered it and went crazy over the colored dinnerware!

Bauer Pottery Employees, March 1938

Bauer Pottery Employees, March 1938 – From the collection of David Ogden

With the initial success of California Colored Pottery, Houser and Ipsen added rings to the pieces around 1932 and “ringware” was born. Note that ringware is also referred to as ruffled pottery in company brochures. Both plainware and ringware items fall under the California Colored Pottery line; plainware items were discontinued around 1940.

Bauer Pottery - Bullock's Broadway department store, Los Angeles, 1936

Bullock’s Broadway department store, Los Angeles, 1936

Business was good enough that in 1935, Bockmon was able to purchase Batchelder-Wilson’s tile plant after they went into bankruptcy. This plant, around the corner from the original Bauer facility, became known as Plant #2. With their production capacity increased, they begin to expand their dinnerware lines.

Seeking to compete with Homer Laughlin’s new Fiesta line in the mid-west and east coast markets, Bockmon built a factory in Atlanta around 1939. He died unexpectedly that year. The timing for Bauer was inopportune: The Atlanta plant produced some serveware pieces in support of the Los Angeles plant, but turned over to wartime production shortly thereafter (sanitary-ware and dinnerware for the armed forces).

Through the 1930s, Bauer Pottery capitalized on the colorware craze with five separate iterations of their original California Colored Pottery. While no company records exist that can tell us with great precision the years that these new lines and new colors were released, the order is as follows: plainware, ringware (both part of the same “California Colored Pottery” line, 1930), Monterey (1935), La Linda (1939), and El Chico (1939).

Bauer Pottery continued to produce a variety of art pottery and dinnerware lines until they shut their doors for good in 1962. The company fell victim to competitive pressure from cheap imports, the popularity of plastics, changing consumer tastes, and labor unrest. A general strike at the company for fair wages failed, and Eva Bockmon closed the doors for good.

Plain, Ringed and Ruffled

Bauer "California Colored Pottery"

Bauer “California Colored Pottery”

Bauer Pottery - Bullock's Broadway department store, Los Angeles, 1939

Bullock’s Broadway department store, Los Angeles, 1939

Bauer’s earliest colors for California Colored Pottery included Chinese yellow, delph blue, and jade green. A year or two later, the royal blue and orange-red glazes were added, followed by black, white, and burgundy towards the end of the 1930s. Throughout the duration of the line, roughly 100 separate pieces were produced. Black and ivory are highly desired colored by collector due to their relatively limited availability on the market. Burgundy can also command slightly higher prices.

Over the 10 or so years that it was produced, the ringware line went through several evolutions. In particular, the concavity of the flatware and pronouncement of rings subtly changes over time.

Bauer Pottery 1930s Wholesale Guide

I came across a copy of a black and white 1930s wholesale guide some time ago. I scanned in the images and colorized them, and included extra reference materials and images. This 40-page guide is available in a full color booklet for purchase in the QwkDog Design shop. The front cover image is also available as a poster-size print and t-shirts.

QwkDog Design | QwkDog.com

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