Decorating the American Home: Sears Wallpaper, 1936

The 1936 Sears wallpaper catalog offered homeowners an affordable way to transform a room during the difficult years of the Great Depression. Through its enormous mail-order business, Sears made current decorating styles available to households far beyond major cities and department stores.

The catalog includes patterns for nearly every room, from restrained stripes and small florals to more elaborate scenic, geometric, and Colonial-inspired designs. Many were shown with coordinating borders or companion papers, allowing customers to create a complete decorative scheme without hiring a professional designer.

These pages also capture a transitional moment in American interiors. Traditional floral and historical patterns remained popular, while cleaner lines, simplified forms, and stronger geometric arrangements reflected the growing influence of modern design. Together, they provide a colorful record of how ordinary American homes were decorated in the mid-1930s.