Early Period Wares
By 1928, Pacific started to see decreased demand for commercial pipe and tile as the housing market slowed and major sewer pipe projects in Los Angeles neared completion. In their annual report, the company notes the over-expansion of the clay products industry, resulting in excess capacity in southern California.
With increased competition and their margins under pressure, Pacific begins focusing on manufacturing efficiency in their plants and also introduces consumer ware: kitchen stoneware, bowls, jars and jugs, and ornamental garden pottery, as distinct product lines.
1930 marked a record low in building and Pacific’s manufacturing facilities operated at dramatically reduced capacity. That year, at a cost of $151,000, the company remodeled the Lincoln Heights plant to dedicate manufacturing to architectural terra cotta and garden pottery. The new department was in full operation by the end of the year. With commercial and industrial production at a standstill in 1931, the popularity of consumer lines grew and Pacific expanded their offerings. In this year, artware emerged as a standalone product line. Hostessware launched in 1932, and the company continued to expand the artware line.