Colorware History & Design

The Maximalist

Pacific Pottery Coralitos

Pacific Pottery Coralitos - Life Magazine December 1938

Pacific Pottery Coralitos – Life Magazine December 1938

Pacific Pottery Coralitos

An enduring gift from California! Pacific Pottery launched Coralitos in 1937 in response to changing consumer tastes in dinnerware color palettes, designs, and style. While Pacific Pottery continued to produce their popular Hostessware, this was an opportunity to create new dinnerware lines for the marketplace. In the few short years it was available, Pacific produced the line in six colors: Cielito Blue, Coral, DuBonnet (maroon), Verdugo Green (chartreuse), Mission Ivory, and Dorado Yellow. The Coralitos line was still relatively small, but offered more pieces than available in Arcadia.

The 1938 Life magazine advertisement on the left is notable for the list of stores across the country where Coralitos was available. This is the first record of any specific Pacific Pottery distribution that I’ve found. From the list, we can see that Pacific sold primarily in higher end department, specialty stores, and gift shops.

Pacific Pottery Coralitos Display Ad - Parmelee-Dohrmann, Los Angeles , Dec 1938Display Ad – Parmelee-Dohrmann, Los Angeles , Dec. 1938

Coralitos is designated with an “X” in front of the piece number. This particular Pacific line is both difficult to find and not particularly popular with collectors. As with most Pacific Pottery, beverage servers are most common and individual dinnerware pieces are rare.

Towards the end of Pacific’s dinnerware production in 1941-42, the Coralitos shape was often used to test out new decal-based designs. With production shutting down in 1942, none of these sets were widely produced.

Pacific Pottery Coralitos Piece List

Pacific Pottery Coralitos Brochure

The 32-piece Coralitos six place setting starter set, included luncheon and B&B plates, soup bowls, cups and saucers, along with a chop plate and vegetable bowl. All items could be purchased in open stock as well.

Table below highlights the full range of pieces available and their prices when the line launched. While not listed here, the salad bowl was offered in two much larger sizes, including 12″ and 16″ as part of the artware line, which was often labeled with the Coralitos sticker. Later period artware (and the occasional Hostessware piece) can be found in Coralitos glazes.

Pacific Pottery Coralitos Label

Pacific Pottery Coralitos Brochure

Piece NumberPiece1937 Price
X14Plate, chop, 14"$1.75
X10Plate, dinner, 10"$0.75
X33Creamer, individual$0.60
X32Sugar, individual (open)$0.65
X38Platter, oval, 15"$1.75
X31Teapot, individual$1.50
X23Bowl, fruit, 5.5"$0.30
X24Bowl, nappie, 7.5"$1.00
X6Plate, B&B, 6"$0.35
X7Plate, dessert, 7"$0.45
X8Plate, salad, 8"$0.60
X9Plate, luncheon, 9.5"$0.65
X40Cup, AD$0.35
X41Saucer, AD$0.20
X39Coffee pot, AD$1.85
X42Vegetable dish, 7.5"$1.25
X42-CVegetable dish lid$1.00
X27Salt shaker$0.50
X28Pepper shaker$0.50
X21Bowl, soup, handled$0.50
X21-ABowl, soup, plain$0.50
X26Bowl, oval, vegetable$1.75
X26-CLid for X26$0.75
X4Cup, tea$0.40
X5Saucer, tea$0.25
X1Teapot, 6-cup$1.85
X3Creamer, large$0.70
X2Sugar, large (open)$0.80
X2-CLid for sugar$0.25
X25Bowl, salad, 10"$1.85
X375-piece relish set with tray$3.95
X22Gravy boat and tray$1.85
X30Coffee mug$0.50
X29Coffee server, 8-cup (carafe)$1.85
X34Toast cover$1.00

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