In 1932, upon his father’s death, William Wrigley, PK inherited the beautiful island of Santa Catalina, as the song says, just a 26-mile boat ride from Los Angeles. His father’s goal was to create a resort paradise. One of the first things PK did was hire Shep, who took on the responsibility of creating a vision to promote tourism on the island. Dorothy and Shep lived on the island for four years, and the pair not only created promotional print materials, such as the brochure covers, luggage labels, and matchbook covers you see in these photos, but also landscaping for resort properties, road signs, and uniforms for employees. One of Shep’s objectives was to unify design and create a graphic identity for the island, a style he called the “Early California Plan” (Hathaway & Nadel, 2014) – a blend of the popular 1920s and 30s California Revival style, which was heavily influenced by Spanish, Mexican and Native American influences, and his modernist ideals. A bright color palette of blues, reds, oranges, and yellows dominated his interpretation of this design style. If you compare the Catalina work with the Wrigley Gum advertising, you’ll notice that consistent modernist design theme, with all the warmth of the California sunshine.